RMG BUZZ

LIFETIME’S THE PREGNANCY PACT BECOMES AD-SUPPORTED CABLE’S NUMBER ONE RATED MOVIE AMONG WOMEN 18-34 IN OVER 10 YEARS

Original Movie about Teen Pregnancy also Becomes Cable’s Most Watched Film in Women 18-34 Since 1994, Women 18-49 Since 2001 and Adults 18-34 Since 2002,

Generating Highest Delivery Among Multiple Demos in Network’s 26 Year History

4.3 Rating in Women 18-49 Places Film in Top Five of all Original Movies Ever for Network

With 4.2 Household Rating, The Pregnancy Pact Averages 5.9 Million Total Viewers

Lifetime Television’s Original Movie The Pregnancy Pact, directed by RMG client Rosemary Rodriguez (Acts of Worship, Rescue Me, Castle) and starring Camryn Manheim, Nancy Travis and Thora Birch, generated strong ratings in its January 23 world premiere, including a 4.3 rating among Women 18-49, a 4.8 in Women 18-34, a 3.7 Women 25-54 rating, a 3.65 among Women 18+ and a 4.2 in Households.  The Pregnancy Pact’s impressive performance propelled the film to become the number one rated movie on ad-supported cable in over 10 years among Women 18-34 since 1998, in over three years among Women 18-49 since 2006, as well as Adults 18-34 (3.1) since 2004.

In delivery, it was the most watched movie on ad-supported cable in over 15 years among Women 18-34 since 1994 (1,371,272 viewers), among Women 18-49 since 2001 (2,476,310) and Adults 18-34 since 2002 (1,772,952).  It also is the most watched Lifetime Original Movie premiere in Lifetime’s 26 year history among Women 18-34, Women 18-49, Adults 18-34 and Adults 18-49 (3,220,994).  The film averaged 5,855,624 Total Viewers, according to Nielsen Media Research.

The Pregnancy Pact was also the second highest rated Original Movie premiere for the network ever among Women 18-34 and Adults 18-34.  In addition, of the 214 Lifetime Original Movies, the film ranked as the 4^th highest rated movie among Women 18-49 in Lifetime’s history.

Online, The Pregnancy Pact significantly increased traffic to the network’s official website, myLifetime.com, which generated more than 3.8 million page views over the weekend, the second most trafficked weekend in the site’s history.

RMG client and director Wayne McClammy will direct CBS Films’ romantic comedy, “Pumas”.  Jennifer Aniston is attached to star in the film, and Melissa Stack will write the screenplay.  Aniston will also produce along with Jon Gordon, Scott Z. Burns and Kristin Hahn.

The story takes centerstage with a couple of thirty-something women who make a habit of romancing younger men and take a French skiing vacation that defies their romantic expectations.

“Pumas” marks the first major feature helmed by McClammy, who received great notoriety and acclaim from his work on “Jimmy Kimmel Live!” with his sketches, I’m F’ing Matt Damon – and the aptly titled follow-up, I’m F’ing Ben Affleck.